‘People Analytics’ Can Save You From Costly H.R. Mistakes

Original Article Posted at Entrepreneur – ‘People Analytics’ on February 13, 2017

“Data tells a compelling story — way more compelling than whatever I can articulate,” Maia Josebachvili, vice president of strategy, marketing and people at the recruitment software company, Greenhouse, told me.

Josebachvilli is like so many others today who are striving to make their workplaces better. And, in that context, she described to me how her team members noticed immediately the difference people analytics could make at a growing company like theirs.

“We found that we could give the same advice to a manager over and over again, but they didn’t always listen,” she said. “However, once we started sharing metrics and backing our statements up with data, our managers became incredibly invested in the results.

“People analytics” involves the use of data to make decisions about company practices and processes. “With the help of people analytics,” Josebachvili continued, during our conversation, “our managers now feel truly responsible and empowered to own the engagement of their teams.”

As more leaders make this same discovery, people analytics — which is reshaping human resources practices — will become a bigger part of how business is done. In fact, according to the Global Human Capital Trends 2016 report from Deloitte University Press, 32 percent of the more than 7,000 companies surveyed said they were ready to start using people analytics. That’s an increase from just 24 percent of companies in 2015.

However, many business leaders remain hesitant to start a widespread use of data tools. Especially for a startup, such tools might seem unnecessary or too expensive.

That’s a shame because, in actuality, using data to inform talent-management decisions helps companies dodge costly mistakes. Here are five wasteful situations that using people analytics could help companies avoid:

1. A poor candidate experience

When job-seekers coming out of the hiring process are unhappy, the result can be damage to the organization’s reputation as an employer and damage to its overall brand.

In fact, according to a May 2015 CareerBuilder study of more than 5,000 American employees, 69 percent of respondents said they were less likely to buy from an organization after a bad interview experience.

Similarly, when Josebachvili and her colleagues looked at data from their recruiting process, they were understandably dismayed to uncover a poor candidate experience. “We found that one of our KPIs, our candidate experience score, was not as high as we wanted it to be,” she said. “The recruiting team dug into the data, assessed any existing problems and potential opportunities, created a plan and was able to raise the percentage of happy candidates by 13 percent in just one quarter.”

Related: How Google Uses People Analytics to Create a Great Workplace

2. Mismatched employees

For a growing company, every hire matters. Choosing the wrong person for a role affects the team’s productivity and inevitably leads to more resources being wasted as you look for a replacement. Luckily, there are now people analytics tools that help companies make better decisions.

Ray McKenzie, founder and principal of Red Beach Advisors, based in Los Angeles, Calif., said he uses Predictive Index to guide his hiring decisions. The tool employs behavioral, skills and cognitive assessments to provide unbiased insights about job-seekers.

“Implementing people analytics has helped me place individuals in correct roles within my company,” McKenzie told me. “By positioning the individual properly, I receive a better work output from their efforts. People are in roles they enjoy; the workplace is happier. Employees have a sense of self-gratification and accomplishment. It’s a win-win for everyone.”

Original Article Posted at Entrepreneur – ‘People Analytics’ on February 13, 2017

9 thoughts on “‘People Analytics’ Can Save You From Costly H.R. Mistakes

  1. legal advice employment Reply

    I am no longer positive where you are getting your information, but good topic. I needs to spend some time learning much more or working out more. Thank you for excellent info I used to be searching for this information for my mission.

  2. at home jobs Reply

    I like the valuable info you provide in your articles. I’ll bookmark your weblog and check again here frequently. I’m quite sure I’ll learn many new stuff right here! Best of luck for the next!

  3. higher education degree Reply

    Wonderful blog! I found it while browsing on Yahoo News. Do you have any tips on how to get listed in Yahoo News? I’ve been trying for a while but I never seem to get there! Cheers

  4. how to invest Reply

    Undeniably consider that that you said. Your favorite reason seemed to be at the web the easiest thing to be mindful of. I say to you, I definitely get annoyed even as folks consider issues that they just do not understand about. You controlled to hit the nail upon the highest as well as defined out the whole thing with no need side effect , folks can take a signal. Will probably be again to get more. Thank you

  5. article on health tips Reply

    Your style is really unique compared to other people I’ve read stuff from. I appreciate you for posting when you’ve got the opportunity, Guess I’ll just book mark this blog.

  6. business finance websites Reply

    Just desire to say your article is as surprising. The clarity in your post is simply nice and i can assume you are an expert on this subject. Fine with your permission let me to grab your RSS feed to keep up to date with forthcoming post. Thanks a million and please carry on the rewarding work.

  7. home business internet Reply

    Pretty great post. I simply stumbled upon your weblog and wanted to say that I have truly enjoyed surfing around your blog posts. In any case I’ll be subscribing in your feed and I’m hoping you write again soon!

Leave a Reply

Your email address will not be published. Required fields are marked *