Delegation: The Key Skill for Running a Successful Small Business

Running a small business is hard work! As a business owner, you have to be on top of everything, from marketing to accounting, procurement to customer service; you really can’t leave anything to chance.

That leaves a big problem, however. How on earth can one person do everything and end up with a successful business? 

Leadership delegation

Delegation Rules

The truth is most business owners can’t. The secret of successful business ownership is learning what to delegate, when to delegate and who to delegate it to.

Here are a few ways that your business can run smoothly and successfully using delegation to improve productivity.

Narrow Down Your Focus

If you are a small business owner, you have probably found that as your business grows, so do the number of duties required to keep it running. 

A good way to handle this is to start by establishing your focus. What are the key areas of your business that are most important? Who should be responsible for the results in those areas? 

Once you have answered these questions, you can delegate responsibilities that support them, making sure certain key areas continue to be covered while giving other employees more freedom to handle smaller projects on their own.

Define Your Roles and Responsibilities

It is easy to imagine that everyone in your business knows what their role is and what is expected of them, but that isn’t always the case. 

As a business owner, you have probably established certain working procedures yourself, but having others execute them requires more detail. 

Make sure that each person on your team understands their role and how it fits into the overall picture before letting them work independently.

Don’t be afraid to hire in services either. For example, if you have invested in specific technology that your business needs, such as a Diagraph industrial printer from, you’ll want to include any service packages offered for support to keep your purchases running smoothly.

This is effective delegation by ensuring that your money is well spent with experts who know their jobs.

Delegate With Specific Instructions

Delegating responsibilities is one thing but leaving employees to do things on their own can often result in mistakes and poor performance. 

When you delegate something, make sure that you give your employees the freedom to use their judgment but also provide clear directions on how to handle workplace

Delegate With Designated Billable Time 

You should be aware of what it costs to do your job before you take on additional duties as a business owner. 

For example, if you manage a simple accounting system, software, and printers for your business, perusing the invoice and shipping tracking system at the end of each day may cost you several hours of time and effort in order to do so.

If you have employees to do this work on your behalf, you will save time and effort at the cost of that worker’s labor. 

Delegating these tasks allows you to focus more on bigger picture issues such as sales, marketing, and business development. This can help to increase your profit margin without having to invest extra money into larger new equipment or other large purchases.

Re-evaluate Your Time and Budget Allotments

As your business grows and becomes more successful, you may find that it requires more of your time and attention than it did in the beginning. 

You can keep this from being too much of a problem by re-assessing how you spend your time on a regular basis. 

Even with delegation, there are always new projects and responsibilities to consider. Make sure that you can handle everything by allocating the appropriate amount of time and money to do so. 

A good way to ensure that you are investing the right amount is to regularly update your income goals and adjust your expenditure budget accordingly. This will make sure that you keep on top of everything without overworking yourself.

Teamwork Makes the Dream Work      

The key to delegation is teamwork. You can’t do it all by yourself. It’s something that you need to delegate and give to employees who will take care of the day-to-day tasks to make sure that you can stay on top of the bigger picture. 

Regardless of whether these employees are full-time or part-time, ensure that they have access to the information they need, i.e., receipts, invoices, shipping details, automated reminders, and progress reports, as well as a way to communicate with fellow team members in case there is a problem or extend an invitation for a meeting.

This is an effective delegation by using a cloud-based productivity tool that your employees can access from any device and even make changes to the software from their desktops. 

You can even create recurring tasks that are automatically sent out to the group, making sure nothing falls through the cracks. 

Integrate Your Digital Marketing Tools With Your Business   

Make sure your sales and marketing efforts are integrated with the rest of your business processes.

This will help to provide customer support, offering customer support at the same time as you make light transactions at a sales call or filling an order, which is likely to be an easier customer experience when using a cloud-based tool. Gain Total Control To Implement Success     

When you delegate tasks, you need to make sure that they are going to be successful, so it is important that you take control and implement the changes needed without your employees having a chance to fail. 

When setting up new projects, assign a specific task so that the employee has no option but to complete it without having blunders. This ensures that everything goes as planned and is effective as a result.


Effective delegation is essential to the success of your business. 

When you delegate responsibilities, you can focus on other things so that you don’t get bogged down with trying to do it all. 

Getting more done will help your business grow, and delegation is a great way to make sure that happens while freeing up your time. 

Contact Red Beach Advisors for any assistance or a needed consultation to help your company build, grow, and scale effectively through delegation, leadership, and technology.

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